One Market
Quick Start
Start with one marketplace
- Initial
- ¥1,500,000
- Monthly
- ¥100,000
- Timeline
- 2.5–5 months
Details
Upfront planning + Rakuten store build (12 items included) + 3PL selection and setup
Packages and pricing
All prices are in Japanese yen, excluding tax.
Three-step packages
Two Markets
Dual Launch
Compare the numbers across two marketplaces
- Initial
- ¥1,950,000
- Monthly
- ¥398,000
- Timeline
- 2.5–5 months
Details
Quick Start + Amazon store build (6 items included) + KPI tool setup
Full Build
Own Store
Run your own store
- Initial
- ¥6,850,000
- Monthly
- ¥948,000+ ad spend
- Timeline
- 3–10 months
Details
Dual Launch + your own website + your own app (with e-commerce) + Meta ads
Japanese yen, excluding tax / Actual costs (paid directly to marketplaces etc.) are separate / Upfront planning (¥1,000,000) is charged only once, at the start (included in each package's initial fee)
Price list by componentExcluding tax, in yen
① Building online sales
Upfront planning (requirements and project management)
- Initial
- ¥1,000,000
- Monthly
- —
- Timeline
- 2 weeks–2 months
Effect and notes
- Expected effect
- What to build and the budget are settled, so less rework
- Notes
- Upfront planning is charged only once, at the start (not needed if you only order a website)
Your own website (build or renewal)
- Initial
- from ¥800,000
- Monthly
- Maintenance ¥50,000
- Timeline
- 1–3 months
Effect and notes
- Expected effect
- A trustworthy base for your company and a point of contact for inquiries
- Notes
- About 8 pages, direction included; fully custom build ¥2,000,000
Landing page (ad destination)
- Initial
- from ¥300,000
- Monthly
- —
- Timeline
- 2–3 weeks
Effect and notes
- Expected effect
- Visitors from ads find it easier to buy
- Notes
- —
Rakuten store build
- Initial
- ¥500,000
- Monthly
- Operation ¥5,000 per product (minimum ¥100,000 per store)
- Timeline
- 2–3 months
Effect and notes
- Expected effect
- You gain Rakuten as a place to sell
- Notes
- Up to 12 products included
Amazon store build
- Initial
- ¥200,000
- Monthly
- Operation ¥5,000 per product (minimum ¥100,000 per store)
- Timeline
- About 1 month
Effect and notes
- Expected effect
- You gain Amazon as a place to sell
- Notes
- Up to 6 products included
Product listing service (Rakuten, Amazon)
- Initial
- ¥10,000 per item
- Monthly
- —
- Timeline
- As needed
Effect and notes
- Expected effect
- When you want more products, you can add just the products
- Notes
- Items beyond those included; ¥30,000 per item with image editing and description writing
Inventory and order integration
- Initial
- Individual quote
- Monthly
- Maintenance 20% of development cost per year
- Timeline
- Individual
Effect and notes
- Expected effect
- No more double entry between your own store and the marketplaces
- Notes
- ¥2,000,000 per person-month × effort
Your own app (e-commerce included as standard)
- Initial
- ¥4,000,000
- Monthly
- Maintenance ¥200,000
- Timeline
- 2–8 months
Effect and notes
- Expected effect
- Points and notifications give customers a reason to buy again, and you sell directly
- Notes
- Minimum contract 24 months
② Web marketing
Meta ads management (Instagram, Facebook)
- Initial
- from ¥100,000
- Monthly
- from ¥300,000
- Timeline
- Setup 2–4 weeks
Effect and notes
- Expected effect
- More new customers. Results settle 1–2 months after ads start
- Notes
- Multiple platforms from ¥200,000; 25% of ad spend when that is higher
GEO (optimization for AI search such as ChatGPT)
- Initial
- from ¥200,000
- Monthly
- ¥300,000
- Timeline
- Setup 1 month
Effect and notes
- Expected effect
- More likely to be recommended by ChatGPT and similar tools. Effects take 3–6 months
- Notes
- Structured data support +¥300,000
③ KPI tool
KPI tool (our own product)
- Initial
- Setup ¥250,000
- Monthly
- ¥198,000
- Timeline
- 2 weeks–1 month
Effect and notes
- Expected effect
- Sales, ads and inventory numbers on one screen, every day
- Notes
- Standard integrations included; each new integration ¥500,000; minimum contract 24 months
Where you can sell
Rakuten Ichiba allows overseas businesses to open a store without a Japanese entity. Overseas businesses can also sell on Amazon.co.jp.
Actual costsPaid by you directly
These are not added to our fees; you pay each provider directly.
Rakuten Ichiba
Initial registration, store fees and fees on sales → to RakutenDetails
Initial registration ¥60,000 + store fee from ¥25,000 per month (¥300,000 if paid yearly). About ¥360,000 in the first year. Plus fees on sales (system fee 3.5–7%, payment 2.5–3.5%, points 1%, affiliate 2.6–5.2%). There are also a safety and convenience system fee (0.1% of monthly sales) and R-Messe (from ¥3,000 per month, excluding tax; free for now).
From February 2027: ¥34,000/month and up (excluding tax)
Amazon
Monthly fee and referral fees → to AmazonDetails
Professional selling plan ¥4,900 per month + referral fees of mostly 5–15.4% (8.4–15.4% for major categories)
App store registration
Registration fees → to Apple and GoogleDetails
Apple 99 USD/year (excluding tax) · Google 25 USD (one-time)
Server and domain
Server and domain fees → to each providerDetails
Server ¥1,000–¥3,000 per month; domain ¥1,000–¥5,000 per year
Logistics (3PL)
Storage, packing and shipping → to the 3PLDetails
Storage, packing and shipping are paid directly to the 3PL. We share each provider's latest prices in our meeting
Ad spend
Ad spend → to Meta or the marketplacesDetails
Paid by you directly to Meta or the marketplaces (we do not pay it on your behalf)
Importer of Record (IOR) / Customs Procedure Agent (ACP)
If an overseas business acts as the importer itself, it must appoint a Customs Procedure Agent (often called ACP) in Japan and notify customs. Alternatively, a business in Japan can act as the Importer of Record (IOR). We assume you arrange either on your side.
General terms
- Payment
- One-off fees: 50% at the start and 50% on delivery. Monthly fees are billed at the end of the previous month
- Minimum contract
- 3 months for monthly fees (24 months for the KPI tool and for maintaining your own app)
- Meetings included in monthly fees
- Standard: 1 meeting per month, 1 hour
- Ad spend
- Paid by you directly to Meta or the marketplaces. We do not pay it on your behalf
- Actual costs
- Servers, domains, app store registration fees and paid assets are either registered in your name or billed by us at cost
- Revisions
- Up to 2 rounds of revisions are included in build fees. Further revisions and added specifications are billed separately at ¥12,500 per hour
Sample estimatesExcluding tax, in yen
Example 1Sell 20 products on Rakuten and Amazon
- Initial
- ¥1,920,000
- Monthly
- ¥200,000
See the breakdown
- Initial: upfront planning ¥1,000,000 + Rakuten store build ¥500,000 + product listing service 8 items ¥80,000 + Amazon store build ¥200,000 + product listing service 14 items ¥140,000 = ¥1,920,000
- Monthly: Rakuten 20 items × ¥5,000 = ¥100,000 (minimum) + Amazon ¥100,000 (minimum) = ¥200,000
- Actual costs (paid by you directly): Rakuten about ¥360,000 (first year) + fees on sales; Amazon ¥4,900 per month + fees on sales; logistics paid to the 3PL at cost
Example 2Sell 100 products on Rakuten and Amazon, and add your own app and the KPI tool (no image editing)
- Initial
- ¥7,770,000
- Monthly
- ¥1,398,000
- Timeline
- About 3–10 months
See the breakdown
| Initial cost | Amount |
|---|---|
| Upfront planning | ¥1,000,000 |
| Rakuten store build ¥500,000 + 88 extra items × ¥10,000 | ¥1,380,000 |
| Amazon store build ¥200,000 + 94 extra items × ¥10,000 | ¥1,140,000 |
| Your own app (EC features built in) | ¥4,000,000 |
| KPI tool setup (standard integrations with Rakuten, Amazon, your app, the 3PL and Stripe included) | ¥250,000 |
| Total | ¥7,770,000 |
+¥4,000,000 with image editing and descriptions (Rakuten +¥2,000,000, Amazon +¥2,000,000).
| Monthly | Amount |
|---|---|
| Rakuten operation 100 items × ¥5,000 | ¥500,000 |
| Amazon operation 100 items × ¥5,000 | ¥500,000 |
| Your own app maintenance | ¥200,000 |
| KPI tool | ¥198,000 |
| Total | ¥1,398,000 |
- First-year total (our fees): ¥7,770,000 + ¥1,398,000 × 12 = about ¥24,550,000
- Actual costs (paid by you directly): Rakuten about ¥360,000 in the first year + fees on sales / Amazon ¥4,900 per month + referral fees / app store registration / 3PL / Stripe payment fees
- Timeline: upfront planning 2 weeks–2 months → Rakuten 2–3 months, Amazon about 1 month, KPI 2 weeks–1 month, app 2–8 months (in parallel) → about 3–10 months (the app sets the overall timeline)
Example 3Example 2 plus your own website and Meta ads (full set, 100 products, no image editing)
Subtotal
- Initial
- ¥8,570,000
- Monthly
- ¥1,448,000
With Meta ads
- Initial
- ¥8,670,000
- Monthly
- from ¥1,748,000
See the breakdown
| Initial | Monthly | |
|---|---|---|
| 2 marketplaces + your own app + KPI (Example 2) | ¥7,770,000 | ¥1,398,000 |
| + Your own website (about 8 pages, maintenance included) | + ¥800,000 | + ¥50,000 |
| Subtotal | ¥8,570,000 | ¥1,448,000 |
| + Meta ads (Instagram, Facebook) | + ¥100,000 (from ¥200,000 for multiple platforms) | + from ¥300,000 |
| With ads | ¥8,670,000 | from ¥1,748,000 |
- The monthly fee for Meta ads is "our management fee, from ¥300,000". Ad spend itself is separate (paid by you directly to Meta; we do not pay it on your behalf). When ad spend exceeds ¥1,200,000 per month, the management fee becomes 25% of ad spend instead of ¥300,000 (e.g. ¥500,000 for ¥2,000,000 of ad spend).
- In short: about ¥8,700,000 initial and about ¥1,750,000 per month + ad spend (paid by you directly) + marketplace costs (store fees, sales fees, logistics). Adding GEO (optimization for AI search) adds ¥200,000 initial and ¥300,000 per month.
FAQ
Getting started
Where should we start?
We start with "upfront planning (requirements and project management)". It costs ¥1,000,000 and takes 2 weeks–2 months. It is charged only once, at the very start (once, even if you order several patterns or several marketplaces). It is not needed if you only order a website (direction is included in the website fee of ¥800,000).
Pricing
What is the minimum monthly fee for running a marketplace store (Rakuten, Amazon)?
Running a marketplace store (Rakuten, Amazon) costs ¥5,000 per product per month, with a minimum of ¥100,000 per store (up to 20 items it is ¥100,000; from item 21, the ¥5,000-per-item total exceeds the minimum). The minimum monthly contract is 3 months (24 months for the KPI tool and for maintaining your own app).
What does it cost to add products later?
Products beyond those included in the store build (Rakuten 12, Amazon 6) are ¥10,000 per item through our listing service (¥30,000 per item with image editing and description writing). You can also order only additional products later. Monthly operation is ¥5,000 per product (minimum ¥100,000 per store).
Are ad spend and marketplace fees included in your prices?
No. Please pay ad spend directly to Meta or the marketplaces (we do not pay it on your behalf). Actual costs such as marketplace store fees and commissions are also paid by you directly to the marketplace. Meta ads management costs from ¥300,000 per month (25% of ad spend when that is higher).
How we work
How long does it take?
As a guide, Quick Start (Rakuten only) takes 2.5–5 months, Dual Launch (Rakuten and Amazon) 2.5–5 months, and Own Store (including your own website and app) 3–10 months. By component: a Rakuten store build takes 2–3 months, an Amazon store build about 1 month, and your own app 2–8 months.
For overseas companies
Can we start selling online without a company in Japan (a Japanese entity)?
Rakuten Ichiba allows overseas businesses to open a store without a Japanese entity (Rakuten official site https://marketplace.rakuten.net/ ; 22 eligible countries and regions). Overseas businesses can also sell on Amazon.co.jp. We assume you arrange the importer for bringing goods into Japan on your side.
Which languages do you support?
This site is in four languages: Japanese, Korean, Chinese and English. Prices are shown in Japanese yen in all four languages (any conversion is for reference only and not guaranteed).
Contract
Do prices include tax? When do we pay?
All prices are in Japanese yen, excluding tax. One-off fees are paid 50% at the start and 50% on delivery. Monthly fees are billed at the end of the previous month. Amounts shown on the estimate screen are a guide; we provide a formal quote after we talk with you.